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Anil Kamath - 1 there's - 1 Adobe - 1 they've - 1 — - 1 Adobe Sensei GenAI - 1
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4 mentions found


☆ Consumers and marketers see a role for (responsible) generative AI in customer experiences
  + stars: | 2023-07-05 | by ( Sponsor Post | Created Adobe With Insider Studios | ) www.businessinsider.com   time to read: +6 min
A majority (57%) of all surveyed consumers believe generative AI will enhance their personal creativity, and the number rises as consumers get younger: 75% of Gen Z consumers say generative AI will make them more creative. And when it comes to their experiences with brands, 72% of global consumers say generative AI will improve their customer experiences, with eight out of ten millennial (80%) and Gen Z (83%) consumers expressing similar optimism. Consumers want companies to use generative AI to improve experiences – responsiblyWhen it comes to the most important things companies should do when using new generative AI technologies, consumers ranked responsibility #1, with 34% prioritizing actions like having guardrails in place to encourage responsible use. Generative AI will help boost efficiency and make customer experiences more personal. Learn more about Adobe's differentiated approach to generative AI – including next-generation customer experiences enhanced by Adobe Sensei GenAI, and our creative co-pilot Adobe Firefly.
Persons: Anil Kamath, there's, Adobe, they've, —, Adobe Sensei GenAI Organizations: Adobe, CAI, CX, Insider Studios Locations: United States, United Kingdom, Denmark, Netherlands, Sweden, Germany, France, Australia, New Zealand, Japan, India, Singapore, Thailand, Malaysia
☆ General Motors selects Adobe Experience Cloud to deliver real-time customer engagement and personalized EV journeys
  + stars: | 2023-03-22 | by ( Sponsor Post | Created Adobe With Insider Studios | ) www.businessinsider.com   time to read: +6 min
To support this goal, GM has selected Adobe Experience Cloud to deliver one-to-one personalized interactions at scale for millions of its customers. For instance, if an individual has just purchased an EV, GM can immediately deliver communications on charging stations, routine maintenance, and helpful mobile app features. For instance, if an individual has just purchased an EV, GM can immediately deliver communications on charging stations, routine maintenance, and helpful mobile app features. Adobe Customer Journey Analytics provides cross-channel insights, empowering GM teams to optimize marketing efforts and customer experiences over time. A single source of truth about GM customers can be leveraged by any team that touches the customer experience.
☆ Why connectedness is the future of great customer experiences
  + stars: | 2023-03-21 | by ( Sponsor Post | Created Adobe With Insider Studios | ) www.businessinsider.com   time to read: +6 min
For generations before digital, customer interactions were highly personal: Merchants talked directly with each person and learned pretty quickly why they were or were not completing transactions and deepening relationships. Connected customer experiencesEvery business wants to grow. But in order to connect a customer's experiences, brands first must connect with them, and do so with their privacy and preferences in mind. The same platform that enables connected customer experiences should be able to connect with and facilitate all of these business needs, leveraging properly gathered and governed customer data. Find out how Adobe can help you form a connected customer experience.
☆ How creative storytelling tools can help global nonprofits make a difference
  + stars: | 2022-10-18 | by ( Sponsor Post | Created Adobe With Insider Studios | ) www.businessinsider.com   time to read: +5 min
Beyond organizations, Adobe tools also help individuals create Pride campaigns, share Hispanic Heritage Month stories, and amplify other important social causes. Today, the company is proud to further its mission with Adobe Express for Nonprofits. "Having a user-friendly tool to quickly create professional-looking, on-brand designs is a game changer for us. Adobe Express for Nonprofits also includes tutorials – some specifically created for and by nonprofits – so even first-timers can quickly achieve great results. Adobe Express for Nonprofits also leverages features from Adobe Acrobat, including converting and exporting PDFs, used in everything from forms and contracts to flyers and posters.
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